Milano Fashion Week: the event is live again

Great return of fashion shows in presence! Milan is once again the capital of glamour and fashion. The city comes back to life with its coveted and eagerly awaited Milano Fashion Week.

From 21 to 27 September '21, more than 200 appointments (in presence and digital). Mannequins and influencers will show off the clothes of the most sought-after fashion labels of the Women's Collection for the Spring/Summer 2022 season.

During the week, many runways of big names from the Italian fashion walk. The first is Alberta Ferretti and Fendi (the world-famous Italian influencer Chiara Ferragni's godmother and guest of honour), Max Mara and Etro. Prada, Versace, Salvatore Ferragamo, Giorgio Armani and many others followed during the days. 

A unique event in this edition is the Gucci fashion show on 25 September: usually, the brand always shows outside of fashion month, but it wanted to be present this year. The show will take place at Dazio di Ponente in Piazza Sempione, right in the centre of Milan. 

Boss, Moncler and Roberto Cavalli return to Milan's catwalks. Roberto Cavalli has already paraded, celebrating his return to the world stage with the first collection of his new creative director Fausto Pugliesi and the launch of the Cavalli Tower, a 70-storey ultra-luxury skyscraper in Dubai. 

On the other hand, Moncler will present an event called Mondogenious on 25 September, during which it will show the collections of 11 designers to the music of international artist Alicia Keys. 

Finally, for the first time on the calendar, the brands Luisa Spagnoli, Vitelli, Joy Meribe, MM6 Maison Margiela and Maison Alvine Demanou.

Fashion Hub Market is the project of Camera Nazionale Della Moda Italiana that supports emerging brands worldwide. On the occasion of Milan Fashion Woman, the CNMI selects a group of new brands that have the opportunity to present their collections of clothing and accessories for the first time during Milan Fashion Week. 

The event takes place at the Museo Della Permanente, in Via Turati 34: Milan's historical, artistic and cultural association. Here, three winners are awarded prizes during the event, which they will support with concrete help in their expansion into international markets. 

Once again this year, as in all recent editions of Milan Fashion Week, the focus is on sustainability in the fashion system. Returns of one of the most eagerly awaited events of the week, the Green Carpet Fashion Award, which takes the name CNMI Sustainable Fashion Awards this year. This award recognises the brands and designers who have distinguished themselves by knowing how best to apply sustainability principles in the fashion industry. 

The Fashion Film - Designers for the Planet stands out in this sense, presenting and bringing together some emerging brands that took part in the last edition of Milan Fashion Week and stood out for their strong environmental ethics. There was also a substantial value and territorial link sealed by the unique partnership with Franciacorta. 

The project/event "We are Made in Italy: Black Lives Matter in Italian Fashion" is again this year. It is the collaboration between Camera Nazionale Della Moda Italia and Black Lives Matter in Italian Fashion - Collective. Thanks to this, five new BIPOC (Black Indigenous People of Colour) talents have the opportunity to present their collections through a digital fashion show during the opening of Milan Fashion Week. 

Fashion Bridges - I Ponti Della Moda (Bridges of Fashion) is a project launched in July and carried out with the Italian Embassy in Pretoria, South Africa, and Polimoda (university of fashion in Milan). Four former students worked in pairs with four young designers at South Africa Fashion Week to present their capsule collections during Fashion Hub.

The Benetton brand, which has always been a worthy supporter and representative with communication campaigns, also agreed with these principles. This edition of Milan Fashion Week presents the capsule collection United Colors, collaborating with the Italian rapper of Tunisian origin Ghali.  

Among the brands preparing to celebrate anniversaries during Milan Fashion Week, Giorgio Armani celebrates forty years since the birth of Emporio Armani. He does so with his fashion show and the opening at the Armani/Silos of The Way We Are, an exhibition event that tells its story.

Among the other anniversaries: 60 years of Marcolin, 20 years of the Nudo collection by Pomellato and the celebration of Chiara Boni's 50 years of career with a dinner party.

On the occasion of Fashion Week, on 25 September at 3.30 p.m., the neo-Renaissance Bagatti Valsecchi House Museum (Montenapoleone, Milan) will open its doors for a special free guided tour (you only pay the price of the entrance ticket). It will give visitors the chance to follow a route through the museum's various rooms, retracing the habits and activities of daily life, with particular attention to clothing and fashion customs, not only of the Bagatti-Valsecchi family but of all the nobility of the time. 

Tuesday 21st September

6:30 pm - 9 pm CNMI FASHION HUB OPENING

Wednesday 22nd September

10 am WE ARE MADE IN ITALY - BLACK LIVES MATTER IN ITALIAN FASHION (DIGITAL)

10:30 am JOY MERIBE

11 am CALCATERRA (DIGITAL)

12 pm MARCO RAMBALDI

1 pm ANTONIO MARRAS (DIGITAL)

2 pm FENDI

3 pm DEL CORE

4 pm VIVETTA (DIGITAL)

5 pm ALBERTA FERRETTI

6 pm N°21

7 pm JIL SANDER

8 pm ROBERTO CAVALLI

Thursday 23rd September

10 am MAX MARA

11 am GENNY

12 pm BOSS

1 pm PREVIEW (DIGITAL)

1:30 pm LUISA BECCARIA (DIGITAL)

2 pm ETRO

3 pm DROME

4 pm DANIELA GREGIS

5 pm EMPORIO ARMANI

6 pm BLUMARINE

7 pm MM6 MAISON MARGIELA

8 pm GCDS (DIGITAL)

Friday 24th September

10 am TOD'S

11 am MISSONI

12 pm SPORTMAX

1 pm BUDAPEST SELECT

2 pm VÌEN (DIGITAL)

3 pm PRADA

4 pm ACT N°1

5 pm SUNNEI

6 pm ELISABETTA FRANCHI (DIGITAL)

7 pm VITELLI

8 pm VERSACE

9 pm PHILIPP PLEIN (DIGITAL)

Saturday 25th September

10 am PORTS 1961

11 am ERMANNO SCERVINO

12 pm MSGM

1 pm MONCLER

2:30 pm SALVATORE FERRAGAMO

3:30 pm DOLCE & GABBANA

4:30 pm CIVIDINI (DIGITAL)

5 pm PHILOSOPHY BY LORENZO SERAFINI

6 pm SHI.RT BY AQUILANO AND RIMONDI

7 pm GIORGIO ARMANI

8 pm MARNI

Sunday 26th September

10 am FRANCESCA LIBERATORE

11 am LUISA SPAGNOLI

12 pm LAURA BIAGIOTTI (DIGITAL)

12:30 pm ANNAKIKI (DIGITAL)

1 pm ONITSUKA TIGER (DIGITAL)

2 pm DSQUARED2 (DIGITAL)

3 pm EMILIO PUCCI (DIGITAL)

3:30 pm SINDISO KHUMALO (DIGITAL)

4 pm MILANO MODA GRADUATE

5 pm HUI

6 pm PIERRE-LOUIS MASCIA (DIGITAL)

Monday 27th September

10 am ALEXANDRA MOURA

11 am MÜNN (DIGITAL)

12 pm LAGOS SPACE PROGRAMME (DIGITAL)

1 pm MAXIVIVE (DIGITAL)

2 pm MAISON ALVINE DEMANOU (DIGITAL)