Sardinian traditions arrive in Rome. The third stop of Sardinia on the Road is the Eternal City.
The journey of Sardegna on the Road, the campaign promoted by Visit Italy for Salude&Trigu, reaches the heart of the Eternal City. After the excitement of its debut in Sardinia and the warm welcome in Naples, the third stop celebrates a solemn and evocative moment, where the ancient Sardinian traditions blend with Rome’s timeless monuments.
Sardinia on the Road: the third stop of the campaign
The third chapter of the campaign was captured in a stunning reel shared on Visit Italy’s social media channels. The images depict a symbolic parade moving through some of Rome’s most iconic locations. Sardinian traditional costumes, with their vibrant colors and intricate embroidery, stand out against the majestic and eternal backdrop of Rome, creating a striking contrast.
The parade began at the base of the Trevi Fountain, one of Rome’s most renowned landmarks. From there, it wound its way through the narrow streets and bustling alleys of the city center, heading towards the majestic Pantheon, and concluded with a breathtaking choreography on the steps of Piazza di Spagna, where the solemnity and precision of Sardinian dances captivated the audience.
Rome: an eternal stage for Sardinian traditions
Rome, with its millennia-old history and unparalleled cultural heritage, was a natural choice for this third stop. The Italian capital, a historical crossroads of cultures, offered the perfect setting to highlight the richness of Sardinian traditions.
The journey of Sardinian traditions could not fail to pass through the capital and through its iconic places. The Trevi Fountain, with its timeless grandeur, welcomed the group in an atmosphere filled with symbolism. The city’s streets, animated by the sounds and songs of the parade, led the procession to the Pantheon, whose historic significance added depth to the occasion. Finally, the steps of Piazza di Spagna served as the stage for a scenic conclusion that left the audience in awe.
Admiration and enthusiasm of the crowd
In Rome, too, the procession stirred emotions and participation of those present. Travelers from all over the world stopped to watch, captured by the timeless beauty of the costumes and the intensity of the dances. The Sardinian music and rhythms, accompanied by the impressive backdrop of Roman monuments, created an atmosphere that united past and present.
Even locals, certainly accustomed to beauty and sensitivity to art and culture, warmly welcomed the parade, applauding and participating enthusiastically. This moment of encounter allowed many to discover a lesser-known, but richly meaningful and beautiful side of Sardinia.
A dialogue between two ancient histories
The Roman chapter of Sardinia on the Road was much more than a folkloric celebration: it was a dialogue between two ancient histories. Sardinia’s deep-rooted traditions, rich in values and symbols, intertwined with the magnificence of Rome, emphasizing how the past can inspire both the present and the future.
An authentic image of Sardinia conquers the Eternal City
With this third stop, Sardinia on the Road reaffirms its goal: to share an authentic and profound image of Sardinia with the world, far from clichés and full of wonder. Once again, the campaign demonstrated that the island is much more than its stunning beaches, unveiling its most genuine and rooted soul.
The journey continues, and the anticipation for the next stops grows. Sardinia, with its eternal charm, is ready to win over more hearts. And you, have you already guessed where the journey will go next?
