Today is a special day for all Italy lovers and travel enthusiasts: April 1st, 2025, marks the official launch of Visit Italy 3.0. With a revolutionary redesign, new interactive features, and a stronger focus on our travel community, Visit Italy has been completely revamped to offer an unparalleled digital experience.
Let’s dive into the three major innovations that will change the way you explore Italy online.
Monna Lisa: your Virtual Travel Assistant is now even more user-friendly
The first major innovation is called Monna Lisa: an advanced artificial intelligence that becomes your personal guide to discovering the wonders of Italy. Launched in May 2024 as a groundbreaking project, with a big announcement in Times Square, today Monnalisa evolves further by becoming even more intuitive and user-friendly.
Imagine being able to ask for personalized advice on itineraries, events and historical curiosities directly from an AI that knows every hidden corner of the Bel Paese. Monna Lisa is not just an answer generator - completely based on original Visit Italy content - but a true travel companion, ready to suggest tailored experiences and make your exploration even more engaging. Thanks to its ability to learn from your interests and preferences, every suggestion will be designed especially for you.
Human Touch in the Digital Era: Technology that Enhances People
While artificial intelligence is revolutionizing the way we plan our trips, Visit Italy 3.0 is also doubling down on the human element. Our team of experts, travel writers, and passionate locals remains at the heart of our platform, delivering authentic content, real travel tips, and stories told by those who live and breathe Italy every day.
This perfect blend of technology and humanity makes Visit Italy a place where the passion for travel meets innovation, creating a digital experience that feels warm, welcoming, and always inspiring.
Experiences: live Italy with just one click
Another major innovation of Visit Italy 3.0 is the introduction of Experiences, a new way to make your journey even more authentic and engaging. Starting today, directly from our platform, you can book guided tours, wine and food tastings, cultural activities, and much more.
Every traveler will have the opportunity to experience Italy uniquely, discovering not only its most iconic destinations but also the hidden gems of our incredible territory.
With Visit Italy 3.0, the future of tourism is already here. Are you ready to embark on this new adventure?
About the author
Written on 01/04/2025
Redazione Visit Italy
Travel information, tips from locals and stories you didn't know. The voice of Visit Italy tells you about Italy in the most authentic way.
Redazione Visit Italy
Visit Italy 3.0 is online! The new look of the portal marks a new era for Italian tourism, in a perfect blend of technology and humanity.